The email address of the customer, if it is not known then leave as undefined
The family name of the customer
The given name of the customer
The customer account id This field should only be omitted for account-creation-request or account-creation-failed events
The marketing opt-in for the customer
The phone number of the customer
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The dob of the customer, if it is not known then leave as undefined Using string as it can come in different formats and it's easier to parse in the consumer